PSA PEUGEOT CITROňN is Europes
No. 2 carmaker with a market share of 12.7%. The Group sold 2,519,600 vehicles
worldwide in 1999, beating its own historic record. PSA PEUGEOT CITROňN
comprises two volume carmakers, Peugeot and CitroŽn, each with its
own identity, personality, marketing drive and global ambitions.
The Group also includes an automotive parts manufacturer, Faurecia,
a transport and logistics company, Gefco, and a number of automotive financing
companies grouped under the umbrella of Banque PSA Finance.
Innovation plays a vital role in PSA PEUGEOT CITROňNs growth policy.
The Group has invested heavily to foster the development of new ideas in
automotive styling, concepts and technologies. This strategy has already
produced numerous tangible achievements.
2.5 million passenger cars and commercial vehicles sold worldwide, of
which more than two-thirds were outside France.
The second-largest European passenger car and commercial vehicle manufacturer,
with a market share of 12.7%.
The leading European manufacturer of light commercial vehicles with
a market share of 17.5%.
The leading French carmaker, with a market share of 30.3%.
Almost 13 000 people are devoted to innovation and development with
an annual budget of 8.5 billion FRF.
Style and automotive design
In 2000, the Group will launch three new cars that will showcase its
capacity for stylistic innovation, the CitroŽn Xsara Picasso, the
Peugeot 607 and the 206 sports coupť cabriolet.
In 1999, in the wake of its C3 and C6 Lignage concept cars, CitroŽn
demonstrated its determination to revitalise its creative vision when it
unveiled its Pluriel prototype.
The Group is committed to an assertive environmental policy that is
consistent with its growth, innovation and profitability targets.
In 1999, Peugeot and CitroŽn equipped virtually all their ranges
with HDi engines - high pressure, direct injection diesel engines using
common rail technology. The two marques have now equipped 11 models with
When the Peugeot 607 HDi is launched in spring 2000, it will be the
first model fitted with the new particle filter.
PSA PEUGEOT CITROňN has strengthened its ties with two of the worlds
largest component manufacturers, Delphi and Valeo, by signing Technological
Innovation Plans with both companies.
PSA and Vivendi have pooled their know-how to create the first communicating
car, with access to a range of Europe-wide services.
As regards alternative energies, Peugeot and CitroŽn have been
marketing electrical and LPG vehicles for several years. The Group is actively
working to develop hybrid and NGV powered vehicles and is also continuing
its research into fuel cells.
The Groups environmental priority is to make an active contribution
to limiting the greenhouse effect. It has focused in particular on all
the factors that can help reduce carbon dioxide emissions, especially reduced
fuel consumption. This policy is illustrated by the development of the
HDi diesel engine, which cuts consumption by 20%. In 2000, the Group plans
to launch a direct-injection petrol engine.
PSA PEUGEOT CITROňN also wants to help improve the quality of city
life. It has set up the Liselec self-service system in La Rochelle, with
a fleet of 25 electric Peugeot 106s and 25 electric CitroŽn Saxos,
and is supporting efforts to promote car-pooling . It is also endeavouring
to cut its vehicles pollutant emissions still further. PSA has also announced
the creation of a special institute - the "City In Motion" - to help devise
ways to improve mobility in towns and cities.
The workforce at 31 December 1999 :
By controlling the environmental impact of its industrial plants (ISO
14001 certification) and designing ever more recyclable vehicles, PSA PEUGEOT
CITROňN is striving to protect the environment at each stage in the
product life cycle.
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